Cycle Sharing

Part 2 of the dockless series explores why docked systems are losing ground (cost, rigidity) and proposes a reimagined hybrid model. It highlights Mosa's compact, relocatable docking hubs as a solution, examines New York's Citi Bike tiered approach as a template, and makes a case for community-led and public-hybrid schemes in smaller towns and rural areas where private operators won't go.

Part 1 analyses the rapid rise of dockless bike sharing (60% global market share by 2023), why private operators prefer it, and the hidden public costs: urban clutter, vandalism, theft, and cleanup burden falling on cities. Examines geo-fencing as an inadequate solution and raises questions about whether the model can serve everyone or only profitable urban zones.

A critical analysis of the VC-backed micromobility market — Lime ($1.5bn raised), Voi ($544m), TIER/Dott ($870m combined). It examines Lime's path to profitability ($686m revenue, 20%+ EBITDA in 2024) and argues this was achieved by focusing on affluent city centres, exiting low-margin areas, and prioritising shareholder returns over public access. Positions Mosa's community-first model as the equitable alternative.